Nowadays, with the increasingly fierce competitio∏↕n in the market, the development direction of ↕αdental chair companies also n $↕eeds to be adjusted. The fieβ∏rce market competition in the market is in<←×tensifying the survival δ☆of the fittest in the industry, and in the case ±§>σof product quality has been unable λ‌to form a competitive advantage, dental chair com✔& panies need to increase investm£↕✘ent in soft power in terms of e"↓nhancing competitiveness♥✔.

Enterprises need to create value in£☆♣" brand building

The traditional mode of ope→₹ration of brand communication is mainly to ≈εγuse good creativity, be→σ &autiful production, and large-scale advertisΩ≥πing to bombard customers' minds. In♦♥Ω↓ the Internet era, the amount of info₩→rmation is growing exponentially, th♠ ™​e information dissemination channels are b®φecoming more and more diversified, user★>s are exposed to all kinds"£≤ of commercial adverti'₽​€sements anytime and anywhere, and ↓≤the amount of informati £™∞on absorbed every day is almost saturated, which∏"δ' makes it easy for users tᶥ✔o feel information overload and aesthetic fatigu≤← δe, and the advertising cost i÷≈↕★s high but the effect is getting worse ©πand worse.

The data shows that in terms of influencing co♠λ≠nsumers' purchase decis÷$δ&ions, the influence of merchants directα®ly hitting hard and wide only accounts for 7%, wh ✔&ile the influence of opinion leader≠<£©s is as high as 25%, and the othe↕₽↕♦r 68% is basically from word of σδ₩'mouth. From the survey data, it caφ§✘n be known that word-of-mouth directly affects th™™e sales of products, so companies should pr☆>φovide consumers with more ÷®☆★personalized services, so that tσ↕λhe communication efficiency and sales conversi< on rate can be improved. Only in this£∏≥ε way can enterprises continue ₹Ωto let brands create value for ent ♣↑₽erprises in the tide of the digital age.

Brand building needs to do a goε→‌βod job of promotion

Nowadays, the development of the I'↕§nternet has reduced informatio☆$n asymmetry, and consumers can learn about the★ € products they want to buy on the IΩ→nternet anytime, anywh× ere. It's getting har•​&der and harder for brands to create → a halo with traditional mar≥'keting methods to attract users. Consumers are↕<&Ω taking a more pragmatic approach to£₹γ finding out what other us✔δ☆ers are saying about÷₹ products online, then evalu↑≈✘ating and comparing them to ma↕"​ke purchase choices based on↕​←₹ the user experience of '₩✘products and services, rather than brands al>×"∏one.

In the modern concept of consumpti→"on, the brand directly affects the purchaλ×sing behavior of cons§↔umers. Because the brand can n¥©©♦ot only bring consumers guaranteed ​₹products, but also provide consumers with §'≈perfect after-sales service. For t∏>σhis reason, enterprises must pay attention  β↓ to network promotion ÷¶€when brand promotion, strictly control products a₽<&nd services, harvest "praise♣÷≥₩" from consumers, and let ∏ the Internet provide inexhaustible power for en↓‌φterprises.

Therefore, in today'✘≈s society, enterprises also need to use ×Ω♠the power of brands to achieve new development. A®"ε♥t a time when consumers are paying more a≈>nd more attention to brand influence, enterpri∏‌₹ses can only have a better chance §×of winning in the white-hot m✘•€arket competition by continuously strengtheni™≤≥$ng the building of soft power.